![]() No matter what sales and marketing outreach strategy you choose, your actions should be data-driven. Unfortunately, if you want to send an InMail to a prospect you’ve contacted before, who still hasn’t responded to your initial message, this will result in another credit being used. ![]() Say, if your prospect hasn’t responded to your previous message, you can send them as many follow-ups as you’d like free of charge with Email messaging, unlike with InMail. As a rule, 50% of all sales happen only after the 5th contact! Following upīuilding meaningful relationships and leading your prospects to conversion is impossible without follow-ups. However, there are limits on the total number of InMail credits – the maximum you can accumulate is 150 InMail credits. What’s more, you can accumulate InMail credits from month to month. Good news: according to LinkedIn policy, you can get credits back for those messages that have received a response within 90 days of the send date. It will cost you $79.99/month for 50 InMail credits (so for each InMail, you’ll pay $1.6). ![]() The cheapest option is to buy the annual Sales Navigator account. ![]() The first aspect you should consider before making a decision is how costly it is for your business, right? Whereas Email is a free channel of communication with your leads, LinkedIn InMail, as mentioned above, is a premium feature, so it will definitely cost you a pretty penny. So rather than restating this truth, it’s time we compare these two channels against parameters that matter the most for B2B cold outreach. Without a doubt, both LinkedIn and Email have advantages and disadvantages over each other. 12 Best LinkedIn Email Extractor Tools In 2023 ComparedĢ8 December 2022 InMail vs. ![]()
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